The BC Hotel Association is proud to announce our involvement with the Wine Institute of BC and other industry partners on the Harvest Campaign. This campaign is a direct, free member benefit designed to assist hotels in parts of the province capture much needed fall business.
The Campaign: Spearheaded by the Wine Institute of BC, this program is designed to drive awareness and revenue throughout BC’s nine wine regions during the month of October. It is also designed to support various industries involved in the hospitality sector and their member businesses.
Current partners include: BC Dairy BC Restaurants and Food Association BC Pork Seafood Alliance BC Hotel Association
The entire campaign is supported by Destination BC. Accommodation booking links will be available on WineBC.com and HelloBC.com
Marketing Plan – Launching October 1 and running throughout the month: Digital Global TV Radio Social Media – Paid & Organic Influencers Wines of BC APP POS materials E Newsletter Website
The tourism element of the campaign will feature the taglines: Go Where the Road Wines, Plan your Wineitinerary & Explore our Local Stomping Grounds.
The Opportunity: Participation is free. Reach qualified, motivated BC Wine lovers looking to explore your region this fall. Step 1: Simply build a rate code called “Harvest” and make it available through your public channels from October 1 – November 10. The campaign will drive awareness to your website via the Check in Canada platform.
Step 4: If you haven’t done so already, you can also participate in the contest portion of this campaign by donating a one night gift certificate. Please notify us if you wish to participate at email@example.com
Step 5: Bookmark the www.wineBC.com site to see who else is participating and make connections with participating wineries, wine shops & restaurants in your region.