made by the industry, for the industry
Check in Canada is a nationwide reservation system that provides a unique solution to accommodation operators looking to expand their customer base and connect with guests through a trusted online reservation system
About the Program

Led by the Hotel Association of Canada, Check In Canada™ is a consortium of provincial accommodation associations from British Columbia to Ontario who are working together to connect guests directly to the hotels and lodging that serve them. Check In Canada™ is owned by these member based organizations, not a private, for profit entity. Its purpose is to enhance the guest experience and drive economic prosperity for Canada’s tourism and hospitality industry.
Guests are connected directly to your online booking system, improving the guest experience, reducing your acquisition costs, and allowing you to build a direct one-on-one relationship with your guest(s)!
CHECK-IN-CANADA FAST FACTS:
Guests are connected directly to your online booking system, improving the guest experience, reducing your acquisition costs, and allowing you to build a direct one-on-one relationship with your guest(s)!
CHECK-IN-CANADA FAST FACTS:
- CIC is a customizable (“white label”) reservation network that has been embedded in numerous marketing websites across Canada and beyond.
- In 2022, Check In Canada expanded its listings of hotels, motels, inns, B&Bs and resorts to become the largest reservation network in the country.
- The number of distribution points utilizing the Check In Canada system has grown by 200 percent since 2020.
- The Check In Canada is now integrated with multiple marketing campaigns and websites created by Destination Canada.
- Check In Canada is also interfaced with many destination and provincial marketing organizations across the country (and customized to match their individual branding style and format). Presently, these include Destination Toronto, Discover Halifax, Travel Alberta, Travel Nunavut, and tourism Victoria to name just a few.
Benefits of Listing Your Property on the Check In Canada Reservation Network:
- Lowest Distribution/ Customer Acquisition Costs in the Industry: For lodging operators, Check In Canada has the lowest distribution/customer acquisition costs in the country with no transactional reservation fees or commissions on accommodation bookings which are normally assessed by online travel agencies (“OTAs”) such as Expedia, Booking.com etc. Rather, they charge a low flat-fee amount for an annual listing on the CIC platform.
- Direct Bookings: Unlike OTAs, Check In Canada forwards interested consumers directly to your property’s own booking engine for you to close the sale and develop a direct ongoing relationship with those customers.
- Incremental Distribution Opportunity: Your property will be listed broadly across the Check in Canada network, including www.CheckInCanada.com, as well as additional distribution points like Destination Canada promotions, numerous provincial marketer websites (e.g. Travel Alberta, Destination Ontario etc.), certain DMO platforms, as well as various other digital extensions of affiliated attractions, associations, points of interest and more. Presently, most of these outlets are not available to individual lodging properties and represent incremental opportunities to reach new consumers beyond existing marketing channels (i.e. GDS, OTAs etc.).
- TrustYou Consumer Ratings: A TrustYou widget, embedded on the CIC platform, provides valuable consumer feedback
regarding previous guest experiences at Canadian lodging properties. - Green Key Ratings: Eco-ratings for properties participating in the Hotel Association of Canada’s Green Key Global Program are proudly displayed on Check In Canada search results showcasing a hotel’s sustainability efforts.
- Reports: Listed properties on Check In Canada can access detailed analytics about their reservation
referrals, customer origins and other valuable digital insights to help guide their future marketing initiatives.
How To Get Started
For more information and to sign up to the program, contact Dragan Matovic at info@checkincanda.com.
Please note, following free listings provided as a result of the COVID-19 pandemic, complimentary listings on Check in Canada have expired on Dec. 31, 2022. The annual cost per property is now $ 300 + GST.
Please note, following free listings provided as a result of the COVID-19 pandemic, complimentary listings on Check in Canada have expired on Dec. 31, 2022. The annual cost per property is now $ 300 + GST.