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This year marks a significant milestone for data privacy in Canada with the passage of the Consumer Privacy Protection Act (CPPA) as part of the broader Bill C-27. This act has ushered in a new era of data management and protection, placing more rigorous demands on Canadian businesses.
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The Canadian Digital Charter (Bill C-27), which was recently passed in Parliament and will soon become law, introduces new considerations for businesses regarding privacy. Here are three key requirements outlined in the Bill and their implications for your business:
In the digital age, the hospitality industry has witnessed a transformative shift in how hotels, and other businesses, connect with potential guests and build brand awareness. Social media platforms have emerged as powerful tools for hotels in BC to elevate their visibility and attract a broader audience. Leveraging these platforms effectively can lead to increased bookings, enhanced guest engagement, and a significant competitive advantage. Let's explore the various ways BC hotels can harness the potential of social media to maximize their online presence and ultimately, their success.
BCHA BLOG | The Power of Personalization: Customizing Guest Experiences in the Hotel Industry7/11/2023 Operators from across British Columbia know that in the highly competitive hotel industry, guest satisfaction and loyalty are paramount to success, particularly as hotels differentiate from the AirBNB and VRBO short-term vacation market.
One effective way to exceed guest expectations and foster lasting connections is through the power of personalization. By tailoring experiences to meet the unique needs and preferences of each guest, hotels can create memorable stays that leave a lasting impression. In this #BCHABlog article, we will explore the significance of personalization in the hotel industry and provide actionable strategies for customizing guest experiences. The British Columbia Hotel Association (BCHA) is thrilled to see the Government of Canada's new Federal Tourism Growth Strategy, titled Canada 365: Welcoming the world. Every day.
This comprehensive strategy aligns with the BCHA's recommendations and highlights the crucial role of tourism in the Canadian economy. Last year, the BCHA submitted its Tourism Growth Strategy recommendation during the consultation phase, focusing on key areas such as international and domestic recruitment and retention, infrastructure investments, building a sustainable workforce, and event asset development. We are delighted to see elements of our recommendations incorporated into this substantial strategy. Did you know: approximately 90% of travelers read online reviews before making a booking decision? Responding to guest reviews is crucial for hotels because 95% of travelers consider hotel responses when determining where to stay. It directly impacts a hotel's reputation, influencing potential guests' perception of the property, and their likelihood of booking a stay.
With hotel occupancy at an all time peak this summer season, the BCHA has prepared the below article, outlining best practices in guest review management to ensure you have systems in place to capture current and future guests on their digital booking journey. Have you heard of the Canadian Digital Adoption Program (CDAP) grant and what it means for your hotel?
The grant gives up to $15,000 to create a tech/digital strategy for your property, then gives access to a zero percent loan of up to $100,000 to implement the plan. Dear BC Hotel Community,
We would like to express our sincere gratitude to each and every one of you who participated in our recent accommodation engagement survey. Your valuable feedback plays a vital role in helping us understand the pressing topics, issues, and resources that are most important to our industry. Based on the comprehensive review of all the feedback, we now have a clearer vision moving forward and confidence that we are on the right path already. Rest assured, we are committed to representing our industry and amplifying your voice and we owe it to each of you to be transparent with this. As a result, we have identified some of the results of the survey along with several areas where changes and/or improvements can be made. We will continue to refer to the feedback outlined in the survey in the months ahead and make changes that will best reflect your needs. Recently, the Wickanninish Inn announced that the property spearhead another successful beach clean organized by their Sustainability Committee! This beach clean took place on South Chesterman Beach and with everyone's help, they removed 22 lbs of waste from the beach over the course of 2 hours! How did they pave the path for this success? By empowering their team to make these important decisions through the creation of their own green team.
In this blog, we explore the first step of the BCHA playbook even further, providing a helpful checklist to guide you in creating your own green team. Our hospitality sector, comprised of over 2,300 hotels, motels, and inns, form the foundation of British Columbia's vibrant $22.3B tourism industry. These establishments, many of which are family-owned, play a crucial role in the social and economic fabric of our communities. With hotels alone contributing 3.5-4.0% to B.C.'s economic activity, their impact is far-reaching. Through collaborations with marketing partners and investments in destination development, hotel owners are catalysts for meaningful economic growth, driving the well-being for our entire province. Government support for the industry is critical as it helps stimulates economic growth, boosts tourism promotion efforts, and creates diverse employment opportunities across various skill levels. By addressing challenges, attracting skilled workers, and investing tourism dollars wisely, we can forge a thriving and sustainable future for British Columbia's hospitality sector, together.
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