Operators from across British Columbia know that in the highly competitive hotel industry, guest satisfaction and loyalty are paramount to success, particularly as hotels differentiate from the AirBNB and VRBO short-term vacation market.
One effective way to exceed guest expectations and foster lasting connections is through the power of personalization. By tailoring experiences to meet the unique needs and preferences of each guest, hotels can create memorable stays that leave a lasting impression. In this #BCHABlog article, we will explore the significance of personalization in the hotel industry and provide actionable strategies for customizing guest experiences.
The British Columbia Hotel Association (BCHA) is thrilled to see the Government of Canada's new Federal Tourism Growth Strategy, titled Canada 365: Welcoming the world. Every day.
This comprehensive strategy aligns with the BCHA's recommendations and highlights the crucial role of tourism in the Canadian economy. Last year, the BCHA submitted its Tourism Growth Strategy recommendation during the consultation phase, focusing on key areas such as international and domestic recruitment and retention, infrastructure investments, building a sustainable workforce, and event asset development. We are delighted to see elements of our recommendations incorporated into this substantial strategy.
Did you know: approximately 90% of travelers read online reviews before making a booking decision? Responding to guest reviews is crucial for hotels because 95% of travelers consider hotel responses when determining where to stay. It directly impacts a hotel's reputation, influencing potential guests' perception of the property, and their likelihood of booking a stay.
With hotel occupancy at an all time peak this summer season, the BCHA has prepared the below article, outlining best practices in guest review management to ensure you have systems in place to capture current and future guests on their digital booking journey.
Have you heard of the Canadian Digital Adoption Program (CDAP) grant and what it means for your hotel?
The grant gives up to $15,000 to create a tech/digital strategy for your property, then gives access to a zero percent loan of up to $100,000 to implement the plan.