The British Columbia Hotel Association (BCHA) is thrilled to see the Government of Canada's new Federal Tourism Growth Strategy, titled Canada 365: Welcoming the world. Every day.

This comprehensive strategy aligns with the BCHA's recommendations and highlights the crucial role of tourism in the Canadian economy. Last year, the BCHA submitted its Tourism Growth Strategy recommendation during the consultation phase, focusing on key areas such as international and domestic recruitment and retention, infrastructure investments, building a sustainable workforce, and event asset development. We are delighted to see elements of our recommendations incorporated into this substantial strategy.

​We have fantastic news that will greatly benefit your recruitment efforts during the ongoing workforce crisis. The British Columbia Hotel Association (BCHA) has successfully advocated for significant changes to the Francophone Mobility Program, and we couldn't be more thrilled to share them with you. Let's break it down in simple terms: