STR is the source for premium data benchmarking, analytics and marketplace insights for the tourism and accommodations industry. We provide data that is reliable, confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets. Our range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and help our clients make better operational and financial decisions. STR is continuously working to enhance our product offerings while shaping the future of industries. We maintain a presence in 15 countries and collect data for more than 80,000 hotels across 180 countries.
STR provides benchmarking reports to accommodations owners & operators so you can track your monthly performance in Occupancy, ADR (average daily rate), and RevPAR (revenue per available room) versus your competitors and/or your local market.
Benefits to Members
The reports allow you to see if promotions worked or not, if the property is growing year over year, and aids in making better rate management and budgeting decisions.
Your participation not only assists your property in creating better revenue management strategies, but the aggregated market data is invaluable to your local associations when lobbying for tourism-friendly legislation and preparing marketing strategies to promote tourism in your destination.
Keep in mind all individual hotel data remains confidential and is never released to a 3rd party.
How to Get Started
Participation is simple. Your property provides STR two pieces of data each month via their secure website www.str.com: total rooms sold and total rooms revenue. The submission takes less than 5 minutes, once a month. STR does the rest and produces a customized report for your hotel.
**4 Things to Know:
Your data remains confidential
Your participation assists not only your property, but also your local market and the entire province
Participation is fast and easy, taking less than 5 minutes a month
STR provides free training
For more information or to sign up for STR’s reports, please contact: Emile Gourieux Business Development Executive, Hotels—STR Canada, Caribbean & Mexico Tel: +1 (615) 824 8664 x3221 Email: firstname.lastname@example.org