BRITISH COLUMBIA HOTEL ASSOCIATION
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STR BENCHMARKING

About the Program

STR is the source for premium data benchmarking, analytics and marketplace insights for the tourism and accommodations industry. We provide data that is reliable, confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets. Our range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and help our clients make better operational and financial decisions. STR is continuously working to enhance our product offerings while shaping the future of industries. We maintain a presence in 15 countries and collect data for more than 80,000 hotels across 180 countries.

STR provides benchmarking reports to accommodations owners & operators so you can track your monthly performance in Occupancy, ADR (average daily rate), and RevPAR (revenue per available room) versus your competitors and/or your local market.  

Benefits to Members

The reports allow you to see if promotions worked or not, if the property is growing year over year, and aids in making better rate management and budgeting decisions.
 
Your participation not only assists your property in creating better revenue management strategies, but the aggregated market data is invaluable to your local associations when lobbying for tourism-friendly legislation and preparing marketing strategies to promote tourism in your destination.
 
Keep in mind all individual hotel data remains confidential and is never released to a 3rd party.  

How to Get Started

Participation is simple.  Your property provides STR two pieces of data each month via their secure website www.str.com: total rooms sold and total rooms revenue. The submission takes less than 5 minutes, once a month.  STR does the rest and produces a customized report for your hotel.
 
**4 Things to Know:
  1. Your data remains confidential
  2. Your participation assists not only your property, but also your local market and the entire province
  3. Participation is fast and easy, taking less than 5 minutes a month
  4. STR provides free training
 
For more information or to sign up for STR’s reports, please contact:
Emile Gourieux
Business Development Executive, Hotels—STR

Canada, Caribbean & Mexico
Tel: +1 (615) 824 8664 x3221
Email: egourieux@str.co
Online enrollment for free hotel survey
the ultimate guide to hotel benchmarking
complimentary hotel survey report
watch Forward star overview webinar
download forward star overview webinar
Foodbuy
British Columbia Hotel Association
MEMBERS BENEFITS
NEWS & EVENTS
ABOUT US
MEMBERS ONLY
​Phone: 604-681-7164
Toll Free: 1-800-663-3153
Fax: 1-604-594-4884
British Columbia Hotel Association
200 - 948 Howe Street
​Vancouver, BC V6Z 1N9
​
GET INNFOCUS
  • Resources
    • InnFocus Magazine >
      • Current Issue
      • Buyer's Guide
      • Advertising & Media Kit
      • Archived Issues
    • Past Newsletters
    • Shop Local BC
    • Loss Prevention
    • Diversity, Equity, Inclusion
    • Media and Events >
      • BC Tourism & Hospitality Conference
      • Live Industry Update Series
      • Virtual Event Series
      • Media
    • Education >
      • Coaching and Development
      • Health & Safety
      • Human Resources
      • Operational Excellence >
        • Financial Leadership
        • Front Line Training
        • Revenue Management
        • Sales Strategies
        • Marketing
      • Webinars
    • Recruitment Resources
    • COVID-19 Resources >
      • COVID-19 Recovery & Guidelines
      • Covid-19 Safety Plan
      • COVID-19 Liquidity for Hotels
      • COVID-19 Support for Employees
      • COVID-19 Quicklinks
      • Proof of Vaccination Program
  • Get Involved
    • Accommodation Membership
    • Associate Membership
    • Sponsorship
    • Member Directory
    • Alliance of Beverage Licensees
    • Hotel Association of Canada
    • Hospitality Industrial Relations
    • Buy, Sell, Exchange
  • ADVOCACY
    • Advocacy Timeline
    • Accessibility
    • Affordability
    • COVID-19 Advocacy Efforts
    • Employment Standards Act
    • Elections
    • Human Trafficking
    • Liquor & Cannabis
    • MRDT
    • Short Term Rentals
    • Sustainability
    • Workforce
    • Workers' Compensation
  • BENEFITS
    • Premier Programs >
      • Check In Canada
      • Deluxe
      • EcoFund
      • Ecolab
      • FoodBuy Canada
      • Global Payments
      • Hospitality Insurance Program and Employee Benefits
      • Integral Services Group
      • Salt Spring Coffee
      • Sherwin Williams
      • SONA
      • STR Benchmarking
    • Furniture, Textiles, & Supplies
    • Hotel Operations
    • Sustainability
    • Recovery Resource Guide
  • News + Updates
  • About Us
    • About BCHA
    • Board of Directors
    • Contact Us